Objective

Xilinx was at the pinnacle of design innovation and on the threshold of explosive growth. Our client wanted an inspirational event identity that conveyed the grit and resilience of a sales team of industry winners and trailblazers.

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Result

Branding/Naming of the conference identity and the design of the stylized “X” shrouded in mystery and grit won them over as the final design. Wrapping in visual elements of the concrete event location was key to the event design.