OBJECTIVE

Design an identity for the premiere One Maxim conference, highlighting corporate collaborative goals while visually uniting their individual markets.

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RESULT

The final event solution [playing off the circular M of the Maxim logo] focused on a stopwatch motif that emulated a sweeping reveal of key markets and messaging related to emerging and established business units company wide. Created with motion graphics in mind, imagery and messaging could be easily updated and focused to one market or many for any application required. In addition to providing corporate event guidelines/templates to the client, vendors and team players, the final look was applied to print, signage, wearables, medals, apps, and keynote walk-in presentations.