Objective:

Create a consumer package for health conscience dog owners highlighting the wholesome character of the premium brand, while retaining the overall look and feel of the previous animal health packaging.

The client wanted to showcase their show dog "Josie" as the hero image and required the use of only client supplied imagery to promote their brand and ranch location.

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Result:

Five color-coded packages were created displaying the product flavor line. A see-thru window was included to give consumers a glimpse of the product. The company commitment to providing a premium brand, natural dog treat to their customers was achieved.